Author(s):Dr Clare Fenton and reviewed by Dr Ankur Agarwal
Duration:60 minutes
Published:November 2021
Type:TrOn learning module
How to manipulate friends and influence people!
In this module we examine the power of social influence in its various guises from persuasion to dictatorship. We discuss the difference between telling your patient to take their medication and motivating them to want to take it themselves. We look at how you operate as a leader or as someone in a position of power, then bring you back to earth by examining the effect on you as a subordinate at the whim of other people’s leadership styles.
If you have ever wondered why adverts use semi-naked celebrities, why the tabloids are obsessed with gossip and why you lie awake at night worrying about what your consultant thinks of you then this is the topic for you.
This module is free to access for anyone registered with the College as a resident doctor, member, affiliate, Student Associate or Foundation Doctor Associate – just log in with your College details (not OpenAthens) to access the modules. For non-members it is available as part of a TrOn subscription.
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